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Don’t forget about using tools like Ahrefs or SEMrush to spy on competitors’ backlinks. Look where they're listed and aim to get your site there too. For free listings, prioritize directories that are relevant to your niche and have a decent DA; they're more likely to bring quality traffic and SEO value.
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That’s actually a good point about focusing on niche-relevant directories instead of just spamming links everywhere. I always get confused though — do these free listings really make a big difference in SEO or is it just one of those “do it because everyone else does” kind of things? On a side note, I was working with html 2 canvas recently for a small project, and it made me think how handy it would be to actually capture and save a visual record of where all the listings are posted. Might be easier to track progress that way instead of relying only on spreadsheets.